Yesterday I did an old man rant about Chevy’s Girly Man Step commercial. After 10 more hours of basketball, including extra basketball Friday night for the Wisconsin-FSU and Siena-tOSU games, there is another commercial that just really gets me wondering what marketing people are thinking: the commercial for a deodorant where a guy is hanging on for dear life to a shopping card careening down the highway. Really?
I get Axe’s theory and demographic: If you are an 18 year old guy, hot ass girls will just throw it on you when you use Axe. That is funny and a little cheeky. Boom chica wowow.
I work in a fairly high stress job and work outside a fair amount too. I don’t need a deodorant to do but two things. First, keep me from sweating through my shirt. Second, get me to the end of the day without smelling like a dog’s ass. That is all. I don’t need it to make me brave or strong enough to drive my shopping cart the wrong way down an interstate. I don’t need it to learn to hit sick big air at my local skate park. Just keep me dry and relatively odor free. I can get the women I want with those two things (put aside I am married, I got her wearing regular old deodorant and she loves football, is quite the cook, looks great in jeans, and can eloquently enumerate why Mike Adams is an ass). When I want to learn to skate board or snow board a double black diamond blindfolded while performing something from the kama sutra, I’ll just do it with dry pits and no smell thanks to my average deodorant.