22
Mar
09

Degree should hire Howie Long

Yesterday I did an old man rant about Chevy’s Girly Man Step commercial.  After 10 more hours of basketball, including extra basketball Friday night for the Wisconsin-FSU and Siena-tOSU games, there is another commercial that just really gets me wondering what marketing people are thinking: the commercial for a deodorant where a guy is hanging on for dear life to a shopping card careening down the highway.  Really?

I get Axe’s theory and demographic:  If you are an 18 year old guy, hot ass girls will just throw it on you when you use Axe.  That is funny and a little cheeky. Boom chica wowow.

I work in a fairly high stress job and work outside a fair amount too.  I don’t need a deodorant to do but two things.  First, keep me from sweating through my shirt.  Second, get me to the end of the day without smelling like a dog’s ass.  That is all.  I don’t need it to make me brave or strong enough to drive my shopping cart the wrong way down an interstate.  I don’t need it to learn to hit sick big air at my local skate park.  Just keep me dry and relatively odor free.  I can get the women I want with those two things (put aside I am married, I got her wearing regular old deodorant and she loves football, is quite the cook, looks great in jeans, and can eloquently enumerate why Mike Adams is an ass).  When I want to learn to skate board or snow board a double black diamond blindfolded while performing something from the kama sutra, I’ll just do it with dry pits and no smell thanks to my average deodorant.

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2 Responses to “Degree should hire Howie Long”


  1. March 23, 2009 at 8:47 am

    AXE is for male Education majors. Also, not exempt are Poly Sci majors who have no intent of going to Law School.

  2. 2 bulldoginexile
    March 23, 2009 at 10:14 am

    I meant to mention you can have a chick do the boom chica dance on any given night at Boars Head without any deodorant. You just need three shots of Sauza and $1.50 rail drinks.


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A Georgia Dawg in the Mid-West alone with his thoughts.

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